I am fascinated by Drive Productions Ltd and the vision they have produced and mastered! They create 4D Projection Mapping / Motion graphics & Film events on buildings across the world. They already have a global media reach of 300,000,000 !!
Companies have jumped on board and taken Drive Productions' approach to launching / marketing / celebrating their new products / services, for example:
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Ralph Lauren
Drive Productions projected footage and images of their fashion, home interiors, sportswear and fragrances on the walls of their New York Polo Ralph Lauren store.
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Bombay Sapphire Gin, who by the way hosts an incredible website, did a 'Project Your Imagination' campaign and projected onto the Battersea Power Station in London, next to the River Thames, which had been closed since 1975.
The Clubhouse Shoreditch used Drive Productions' innovative approach to brand marketing and transformed the roof terrace of their 'Alphine Lodge' rooftop pop-up bar and Clubhouse into a London season sensation!
Through this approach they got exclusive bookings every night, in record numbers, but also received outstanding press coverage in The Sunday Times, Vanity Fair, The Guardian, Conde Nast Traveller and Haute Living.
Other companies taking on the 3D and 4D experience include:
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New Balance sneakers -->
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Bentley --->
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3D mapping of The Tourist Movie with Angelina Jolie and Johnny Depp -->
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I definitely think this trend is going to grow at a rapid rate globally over the next few years, maybe even decades!
I am excited to see what's to come!!
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